INTERNAL SOP

Execution cadence (W1 → W4) + quality guardrails

Access 222™ is controlled execution. Your job is to deliver a predictable monthly outcome, avoid scope creep, and identify when a client should be graduated to a higher tier.

Week 1 — Plan

Confirm track, collect assets, draft the Monthly Execution Plan (outcome + deliverables + timeline), send for approval.

Plan → approve → start

Week 2 — Build

Produce the primary deliverable. Send preview. Schedule the single revision window.

Ship fast

Week 3 — Improve

Apply revision + complete the secondary improvement (track-dependent). Keep changes measurable.

Polish + finalize

Week 4 — Recap

Send “What Changed + What’s Next” recap. Confirm next month track or recommend upgrade.

Recap → next

Scope guardrails

One track at a time. One primary deliverable. One revision. No “unlimited requests.” If it’s bigger, upgrade.

Control = scale

Upgrade triggers

If the request requires multi-page rebuilds, custom software, complex integrations, compliance, or faster SLA—upgrade.

Graduate, don’t grind

AE Quality Checklist (must hit each month)

Client goal is clear and written in one sentence.
Deliverable matches the selected track rules.
Timeline communicated (3–7 business days typical).
One revision enforced (no endless edit cycles).
Final delivery packaged + explained.
Recap sent with next steps.

Messaging snippet: “You don’t need a $50K build to start winning—you need momentum. Pick a track. We execute monthly deliverables with a clean plan and recap.”