Executive Authority
Sell Executive Authority when the buyer does not just want a better main site — they want an owned authority orbit around it. This is the ranking-gravity sale: Prime site plus a network of satellite sites, each with its own editorial lane and 4 blogs per site per month.
This is not a brochure-site upsell. It is a controlled content and link architecture system designed to build ranking gravity the buyer owns.
Cross-check this contractor page against the live public service page here: https://skyesol.netlify.app/services/webbuilds/executivewebbuilds
How to explain this without sounding fake
Prime site
Main conversion surface: services, proof, quotes, booking, intake, offers, and pages that close.
Satellite sites
Real sites with topic or geo lanes that publish consistently and route authority into the Prime with contextual links.
Exact upfront math
| Tier | Client Deposit | AE Upfront | What the buyer is getting |
|---|---|---|---|
| EA-I · $85,000 | $21,250 | $9,775.00 | Prime site + 3 satellites · 4 total sites · 16 blogs/mo. |
| EA-II · $110,000 | $27,500 | $12,650.00 | Prime site + 4 satellites · 5 total sites · 20 blogs/mo. |
| EA-III · $135,000 | $33,750 | $15,525.00 | Prime site + 5 satellites · 6 total sites · 24 blogs/mo. |
| EA-IV · $175,000 | $43,750 | $20,125.00 | Prime site + 7 satellites · 8 total sites · 32 blogs/mo. |
When to pitch which tier
EA-I
Strong first authority cluster for a company wanting real motion without going maximum scope.
EA-II
Better topic coverage, more backlink sources, and stronger regional or category push.
EA-III
Use when the buyer is competing in crowded categories and needs a larger footprint.
EA-IV
Use when the company wants the biggest orbit on the page: 8 total sites and 32 blogs/month.
Scenarios you can close around
Multi-city home services company
Needs one conversion-focused Prime plus supporting sites that can cover service lanes and territories cleanly.
Likely close: EA-I or EA-II.
Your upfront: $9,775.00 to $12,650.00.
Legal or medical group expanding by location
Needs topic + geo authority while keeping the Prime site clean and conversion-focused.
Likely close: EA-II or EA-III.
Your upfront: $12,650.00 to $15,525.00.
Brand trying to dominate a region
Wants the largest orbit and the heaviest publishing cadence on the page.
Likely close: EA-IV.
Your upfront: $20,125.00.
How this expands later
Add Beacon later
Use Beacon when the buyer also needs local signal production, review posture, GBP motion, and ongoing local ranking reinforcement.
Add content / AI / portal lanes later
Once the authority orbit is in place, related sales can branch into content infrastructure, analytics, intake routing, or AI/data surfaces.