Dual‑Lane Conversion System
Two lanes. Zero confusion. Fast intake. Real tracking.
This is built to run on Netlify: Netlify Forms capture every submission by default; optional serverless functions can also store to Neon Postgres + Netlify Blobs for enterprise‑grade retention.
Awareness
Attraction
Interest
Conversion
Evaluation
Delivery
Retention
Frictionless rule: we ask only what we need now. Anything deeper happens after the first response.
Operator Snapshot
Lane split
Job Seekers / Employers
Primary intake
Netlify Forms
Optional storage
Neon + Blobs
Friction target
< 60 seconds
Drop‑deploy works immediately (Forms). For DB + Blobs, deploy with Netlify build enabled (Git/CLI) and set env vars.
Job Seekers Lane
Brand → content → research → low‑touch apply → evaluation → placement → ongoing network.
Employers Lane
Lead gen → qualification → needs assessment → proposal → onboarding → delivery → retention.